So we made a soap that does more than lather.
Every bar funds real climate action.*
Garden-grown and hand-poured, this minty eucalyptus soap lathers with a crisp, herbaceous slap that leaves your skin smooth, satisfied, and always wanting a little more.
No plastic. No nonsense. Just organic, cold-pressed bars made with real ingredients and sustainable packaging in California.
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GREENWASH© started as a bar of soap and a bit of satire at New York Climate Week, where we thought it might spark a conversation. Instead, it sparked features from Print Magazine, The Dieline, Cool Hunting, Ad Age, collabs with Adam McKay’s Yellow Dot Studios, and a drop in Paris at Le Bon
Marché, the world’s first luxury department store, where it sold out. All in the first six months of being released. With interest still bubbling, we decided it was only fair to give GREENWASH© more room to help people rinse, rethink, and raise the bar on what everyday choices can do for the planet… and their bathing routine.